What does a coach do?
- Business

What does a coach do?

What is standing in between you and your goals? Do you need capital? New skills? A Plan? What will it take to bring out your best? These questions are how we approach coaching.

As coaches, our job is to listen, offer feedback, and encourage our clients to pursue goals that will allow them to grow personally and professionally. Many of our clients are domain experts. Our job is not to tell them how to run their businesses; that’s what consultants do. Coaches provide a framework from which they can operate to vet new ideas, overcome challenges, and lead with confidence.

Agile introduces us to the concept of the Servant Leader. As coaches, our role is the ultimate servant leader. We are focused on providing all the tools and resources necessary for our clients to be a success. We eliminate obstacles. We resolve conflicts. We encourage best practices. And we allow clients to develop the metrics necessary to measure their progress and success.

It is not our role to tell you what to do. Our role is to help you develop a structured framework to pursue your goals. Naturally, our experience and expertise color our approach. We have worked with high net worth clients, as well as helped economically challenged entrepreneurs succeed. We have learned from both experiences and share insights from either perspective to benefit our clients.

We have been fortunate to have had opportunities to work in the US, Europe, MENA, and West Africa. We understand the benefits of building ecosystems, creating jobs, and giving back to communities. We believe in a living wage, fair trade, and sustainable practices to support equitable relationships for all parties.

Professionals hire coaches for a variety of reasons, including:

Accountability & Goal Setting – We approach goals using SMART – Specific, Measurable, Achievable, Realistic, and Timely. It is not enough to want to grow a successful business. We must define what that looks like. What KPIs would we use to determine if we are on a path to success? What skills or resources do we need to acquire towards achieving our goals? Once a clear picture emerges, then we reverse engineer how to get there. Developing a plan to execute.

There are parts of building a startup we love, and some parts, well, not so much. But we must bring all the pieces together to make it work. Once a plan, schedule, and budget are in place, we assist our clients in conducting variance analysis (plan versus Actual) to understand how they are progressing and offer course corrections when an approach is not working.

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Best Practices – Why reinvent the wheel? There are sound business practices and tools that have been built to help us manage businesses. There are Agile methodologies that can help us manage uncertainty. They are information radiators, software, and other tools to assist with workflow. There are established metrics that offer crucial insights into performance and profitability.

Our vast business experience allows us to help identify what toolsets will help you grow your business. We can identify, implement, and train for successful adoption.

Finance 101 – I am a numbers guy. A bottom-line kind of coach. If it is not making money, it is not a sustainable business if it is not on a path to profitability. It is important to know your numbers. How much does it cost you to acquire a customer? What is the average ticket size? What is their lifetime value? How big is the opportunity? How much capital will you need? The Devil is in the details, and for business, the devil is how the numbers work.

We work with clients to build usable financial models to understand your business’ financials. What does it take to get to breakeven? What is the payback period? What is the monthly burn? What are sources of capital available to your business? Most businesses run out of cash before they reach success. We work with you to optimize your working capital to put you on a path to success.

Industry Expertise – Our collective backgrounds include Project Managers (Waterfall & Agile), Venture Capitalists, Founders, Angel Investors, and ecosystem builders. We have sat on both sides of a startup. We have struggled with the same challenges. We lost a few battles along the way and have turned those experiences into lessons learned.

Our insights may offer a shorter path than building from scratch. The classic make-or-buy decision, like whether to outsource, considers the costs and advantages of producing in-house versus buying elsewhere.

Learn from the mistakes of others. You can’t live long enough to make them all yourself. Eleanor Roosevelt

Personal & Professional Development – What skillsets do you need to achieve your goal? We work with you to understand your personal and professional development needs. Personal development may include soft skills such as time management, communication, or leadership. Beyond your domain skills, these soft skills facilitate career advancement.

Professional development includes developing or maintaining professional skills and credentials, including industry certifications through coursework, conferences, and online learning. Certifications from professional organizations like PMI assure the designee has acquired proficient skills to meet the qualifications to perform a job or task. These certifications support compliance, offer greater career advancement, and earning potential.

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Network Development – There is a saying in business, “It’s not what you know, but who you know.” And the bigger your network, the greater the opportunities for business development, partnerships, and collaborations. But the idea of another Zoom call with strangers, ugh.

We help you who are the influencers in your industry and how to connect with them and use your network to generate warm introductions that lead to closed business. It is not about being lucky; it is about increasing your odds of success.

Providing Encouragement – We are not your boss; we are not your coworkers; we are not your client. Our focus is on helping you succeed in what is best for you. What will work for you? Personalized plans for your career success. And despite these plans, sometimes we stumble. Sometimes the fates seem to converge against you. We are here for you.

We will get you on your feet. We will brush you off. We will get you back on track.

Sounding Board – Entrepreneurship and leadership can be lonely places. We create a safe space where you can explore, develop ideas confidential environment. We can offer feedback or simply let you talk it through.  As a trusted confidant, we’ve got your back.

Training – Through our partnership with PM Workshops, we offer trainings in ISO Standards, Agile, Scrum, Project, Quality, and Risk Management. While we offer a host of pre-designed training, we understand that there are times when the only solution is tailor-made. Bespoke workshops are designed to meet your organization’s specific needs and allow you to develop towards desired outcomes. We work with you to ensure that this is the right training at the right time for your team.

Our goal is to create a training environment that encourages participation, develops soft skills, and provides a voice to every participant—a place to grow and thrive.

Business & Finance | ISO Standards | Project Management 

We work with you to develop engaging trainings to meet your requirements and to ensure participant engagement. Our instructors are industry leaders with a passion for what they do. They can pull from their professional histories to offer real-world examples to illustrate their topics.

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Your teams remain focused, engaged, and motivated.


Working with us is like every other business relationship. We need to understand what is working, how we are helping you meet your objectives and more. To do this, we created “Results+” – a tool we created at PM Workshops to help our workshop participants and consulting clients observe and gauge the benefits of attending our training sessions, as well as from our consultation services.

The purpose is two-fold:

  • To establish clear expectations and objectives with our clients from the start to provide the appropriate training.
  • To ensure that our clients gain the benefits they were looking for when they hired us.

We start this process by meeting with our clients and determining the objectives using the SMART principle. Once the goal(s) is established with the client, we prepare an agenda, course exercises, and case studies to use during our workshop with the participants. Also, we provide our existing templates and develop new ones, which our clients and their participants can use in their day-to-day assignments.

Finally, we follow up with the client on a pre-defined scheduled basis to gauge progress, make adjustments as needed, and answer any questions or doubts. This phase continues until the deadline date for the goal(s) defined.

Our goal in creating R+ is to allow us to guarantee to our clients that we are providing them measurable benefits and ensuring that they can meet their goals and objectives.

Besides providing training and coaching, we also offer a wide range of consulting services to our clients in project management and its subsidiaries and supporting activities.

Depending on the client’s needs, our consulting services can last a week, months, or much longer. We may also work full time or just a few hours a day or week to provide guidance and performance evaluation and control. Our goal is to help our clients prepare their products and deliverables based on sound project management practices.

Our project managers have the academic training, vast project management experience, and the appropriate certifications to perform their assignments efficiently and effectively. The salient certifications related to project management include PMP (Project Management Professional), PMI-ACP (Project Management Institute – Agile Certified Professional), and GDPR (General Data Protection Regulations) Training.

What does a coach do?

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